It’s a running joke on TV’s The Simpsons that the state of their hometown Springfield is never identified. But don’t bother looking too hard for it on a map, since Springfield’s state somehow has deserts, swamps, beaches, and glaciers, its capital is just called Capital City, and it somehow borders Ohio, Nevada, Maine and Kentucky.

Creator Matt Groening gave the fictional burg the quintessentially generic middle-American name to make it feel like a TV Everytown, and he’s right: Springfield is one of the most common place names on the map of the USA. According to a common factoid, there’s a community called Springfield in all 50 states, but the US Board on Geographic Names says that’s not true: only a mere 34 states have a ‘Springfield’.

Most of these towns are named, directly or indirectly, for Springfield, Massachusetts, an important American manufacturing centre during the nation’s first century. And whilst imitation is the sincerest form of flattery, homogeneity does make identification challenging (more on that soon).

We are delighted to announce that the domain has just been registered. To which of the 34 US states does the practice of the domain belong? Surprisingly not one of them. It belongs to a practice in Springfield, Queensland, Australia.

Sports & Spinal are a multi-practice company that recognises the value of securing the location .physio domains of their practices. When most people search online with the terms “physio” and their “location” it makes sense to do all that you can to ensure that your website ranks highest. And with the exact matching search terms in their location domains Sports & Spinal get more traffic to their sites.

It has long been said in real estate that the three most important things are location, location, location. It’s true for domain names too. Securing your location as a domain name not only means high rankings but it also places you, in the minds of consumers, as THE best physiotherapy practice to attend. A huge advantage when there are multiple practices are in the same location competing for the attention of the local people. And if there is more than one location with that name, you are competing with practices potentially in other parts of the world.

So if you live in Riverside (home of the fictional Archie, Veronica and Betty) you are sharing you location name with 45 other US states and countless others around the world. Best you register that domain name right now.