A niche is a specialised or focused area. Targeting a niche helps you stand out from generalists because expert knowledge and skills are highly valued by potential customers and partners.
In November 2022 we partnered with business leaders PT Pintcast, PT Website Secrets and PT Copywriter to focus on niches in physical therapy. As a part of the program we gave away 10 x one-year Physical Therapy Digital Boost Packages to help US Physical Therapists and students reach a global audience for their niche idea. Each package included a .physio domain name, Weebly webpage, 2 x email accounts and free strategy consultations.
Our ten winners, have selected their preferred domain names and they are:
- www.fnd.physio
- www.northcarolinasports.physio
- www.camilleronessi.physio
- www.retirefitter.physio
- www.dodgeball.physio
- www.hope.physio
- www.secondchance.physio
- www.onco.physio
- www.ironspine.physio
- www.elitedance.physio
The ten domains are terrific examples of targeting a niche as they each explain exactly who they are for. Our winners are now busy building their web pages and we are looking forward to seeing their work.
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