Specialised Brand Success

Specialised Brand Success

Body Logic Physiotherapy is one of Perth’s most well respected physiotherapy practices. Their high standards of musculoskeletal, sports and pelvic health physiotherapy has produced growth beyond the leadership team’s initial expectations.  A strategy to support the...
A General Niche

A General Niche

In a crowded marketplace it is vital to find a niche; to serve as a differentiator and a hook to attract people. Examples of physiotherapy private practice niches include musculoskeletal, adolescent, basketball or hypermobility. For the generalist physiotherapist...
100 Objects of Physio

100 Objects of Physio

Physiotherapy is a profession synonymous with its hands, however there are many objects we also use.  The 100 Objects of Physiotherapy project of the International Physiotherapy History Association (IPHA) aims to tell a story of the profession through its tools. Some...
The Travelling Physio Project

The Travelling Physio Project

Clare Austin and David Dimech are the co-founders of an innovative new project to provide physiotherapy services to the people of rural and remote Australia. Project Physio is an extraordinary idea that marries the joy of travel with modern information technology to...
The United States of Physio

The United States of Physio

Physical therapists across the USA are joining their global colleagues in registering .physio domain names for their websites. With Google Search recognising that the terms ‘physical therapy’, ‘physiotherapy’ and ‘physio’ are used...
How a Single Covid Tweet Built a Global Physio Brand

How a Single Covid Tweet Built a Global Physio Brand

In November 2020 British physiotherapist Darren Brown, who is living with Long Covid, put out a tweet asking if any other physios or PTs were in a similar situation. His motivation was simple; to connect with people who may have similar experiences and health literacy...