Movement is essential for health and happiness, and no matter a persons physical ability, physio can help them move better.
For the month of February .physio is leading a global internet physio promotion campaign. The campaign will connect physio with the benefits of better movement, which is primarily that you can do more than you did before. The hook of the campaign is superheroes, who are just ordinary people who happen move better than the rest of us. The campaign aims to show the continuum of better movement, and that just as superheroes at the elite end of the spectrum can benefit from physio to keep up their super activities, so too can anyone else along the spectrum benefit from better movement.
The key phrases of the campaign are “Better movement is your superpower” and “Every body can move better”, and they are connected to the profession with the call to action hashtag #getphysio and the matching website domain of www.get.physio.
The website is a single page that demonstrates the value and the connection between physio and better movement in a humorous fashion with images of poorly moving superheroes who are being helped with physio. The subtext is that if physio is good enough for a superhero then they are good enough for you.
We have committed to a global social media campaign using Facebook, Twitter, LinkedIn and Instagram, and will be using the images and text from the website to generate interest in the hashtag and website. The campaign will be running for most of the month of February and its success will be greatly affected by the professions willingness to repost. To help out please use any of the text or images from the website, or some of the images below. Don’t forget the hashtag #getphysio and the website address of www.get.physio.
Recent Comments